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Now accepting new retail partners! Apply for a wholesale account today.
Now accepting new retail partners! Apply for a wholesale account today.

WHAT WE CAN DO FOR YOU
AND YOUR BUSINESS

You know us for our buttery, melt-in-your-mouth shortbread — now let us help you bring that same experience to your customers. From dependable wholesale supply to eye-catching retail-ready packaging, we make it easy to stock a product that sells.

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A Product Worth Coming Back For

Crafted to be enjoyed — and remembered

  • Handcrafted in small batches using real creamery butter and simple, premium ingredients, our shortbread is defined by consistency — in flavour, texture, and appearance — from production through to shelf.
  • A familiar product with consistent year-round demand, making it a natural fit for retail assortments where quality and recognition matter.
  • Core products are available year-round, with seasonal collections supporting key retail periods and gifting cycles.
15,000+

customers served.

45

years in business.

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Support That Helps You Sell Through

Built For Seasonal and Everyday Retail

  • We work with you to build an assortment that fits your store — from core products that drive consistent, year-round sales to seasonal collections designed to capture peak retail moments.
  • Our team can assist with product selection, seasonal planning, and assortment planning so you can stock with confidence and keep your shelves aligned with demand.
  • Shortbread offers a long shelf life, with clear product specifications available by SKU to support ordering, inventory planning, and reduced waste.
  • To support in-store execution, we can provide retail marketing collateral to help present and merchandise the product effectively within your space.
  • Packaging and formats are designed to be retail-ready, with consistent presentation across the range to support clear merchandising in-store.

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GOOD TASTE IS IN THE DETAILS

A Range Of Packaging

Our shortbread is available in a variety of packaging formats, designed to suit different retail environments, shelf placements, and price points.

  • Clear Rounds & Clear Containers
  • Gift Boxes
  • Everyday Boxes
  • Cookie Jars
  • Cookie Tins
  • Seasonal/Holiday Exclusive Packages
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A WHOLESALE PROGRAM DESIGNED TO PERFORM

Our wholesale partners benefit from :

  • Wholesale Member Pricing: Structured wholesale pricing across our assortment, designed to support strong retail margins while remaining competitive on shelf.
  • Reliable, Direct Fulfillment: Order directly from us with consistent turnaround times and dependable delivery, so you can restock efficiently and avoid gaps during key selling periods.
  • Proven Sell-Through: A well-established product with strong repeat purchase behaviour, performing across gift, specialty, and grocery environments.
  • Recognized Brand with Built-In Demand: Over 45 years of brand presence and customer loyalty, helping drive faster purchase decisions and repeat sales in-store.
  • Sampling That Supports Sales: Complimentary samples included with orders, giving your team the ability to confidently recommend and convert customers at the point of sale.

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EVERYDAY FREIGHT & SAMPLING PROGRAM

BUILT TO SUPPORT CONSISTENT ORDERING AND IN-STORE SALES

Everyday Freight Program

  • Orders from $500–$999 ship with a 15% freight cap
  • Orders from $1,000–$1,999 ship with a 10% freight cap
  • Orders from $2,000–$4,999 ship with a 5% freight cap
  • Ground shipping is standard, and each order must meet minimums individually (orders cannot be combined across ship dates)

Everyday Sampling Program

  • Receive 2 complimentary tasting sample bags for every $500 spent
  • Samples can be used for in-store tasting, staff training, or customer engagement
  • Choose from: Classic, Chocolate Crunch, Dutch Chocolate, or Maple Crunch

FAQ

Bite-Sized Answers to Your Big Questions

What are your wholesale order minimums?

Minimum Order: $500.00 (excluding shipping and taxes); some exceptions may apply.

What is the Shelf Life?

Shelf life varies by container and packaging type and is based on unopened containers.

Refer to the product description on each product page for specific details.

What are turnaround times?

Our cookies are freshly made to order and typically shipped within a week of ordering. Due to demand, orders placed between October and December may require 2-3 weeks. Contact us for more information.

How does the order processing work?
  1. Choose your product – Browse our collection and select the options that suit you best.
  2. Select quantity – Each product has a minimum order quantity (mixing flavours for the product is okay).
  3. Submit for review – Once you're happy with your selections, submit your order for review. Our team will check everything and send you a final approval.
  4. Payment – After approval, you'll be notified and can complete your payment. Payment is required before production begins.
  5. Production begins – After payment is received and final artwork is approved, your order goes into production. Most items ship within 5–10 business days.

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A better way to gift

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